The idea for Innovation in Action came about after many years of creating superior products and services and seeing them not be nearly as successful as they could have been. There is more to success than the idea itself and taking your product or service from the idea stage to the reality stage takes experience, foresight and an effective approach towards development. It doesn't end there though.
Many a great idea has been implemented to have the company never reach its true potential. Some exist for many years as a viable concern, others vanish quietly and then there are those that implode taking vast sums of resources with them. And, I have firsthand experience as an employee and consultant of companies that fit each of these scenarios.
Many people ask, "Why do companies with good ideas that produce superior products or services fail?" Here are a few reasons:
- Lack of focus;
- Ineffective operations or poor productivity;
- Lack of, or poor, customer support / service;
- Poor hiring choices;
- Inexperienced or poor management;
- Not listening to your customer feedback (your market telling you what they will pay you for);
- Growing too quickly based on sales to early adopters and not waiting for the market to catch up;
- Please add your own experiences here.
Other reasons obviously exist, but we are making a point about companies that had a solid business plan with a good product or service that failed.
Still reading? Good.
There are books written about why companies fail. One that I read, and really captured an often missed occurrence refers to the 'gap' between the early adopters and the rest of the market as 'The Chasm'. Sometimes this gap, or chasm, is small, other times it is large. What occurs is not unique. Company founders and CEO's make decisions everyday on what direction to take the company. In small businesses often times they do it alone with the belief that they alone can see the vision and direction to move in and that the marketplace is going to follow their lead. We know from experience that this is frequently not the case. I offer help, guidance, and an objective point of view and work to structure a more conservative and stepped approach to growth and direction.
In a nutshell, but not all inclusive, some of the experience I can bring to your project or organization as a hands-on leader includes IT, MIS, development, operations, strategy, project, people, product, program, customer service and support management. I help develop and bring the right product or service to market, refine it by listening to and supporting clients and end users and help properly develop the strategy and identify conservative growth estimates so that your company straddles the chasms, instead of falling into them.